In this episode of On Record PR, Gina Rubel goes on record with Naren Aryal, CEO of Amplify Publishing Group.
As CEO of Amplify Publishing Group, Naren Aryal advises authors, thought leaders, and organizations on the opportunities and challenges that exist in the evolving world of publishing. He’s guided the company’s growth from a single title in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Amplify Publishing Group is home to six imprints, including our flagship imprint Amplify Publishing, which specializes in “big ideas” from business and political leaders; Mascot Books, which publishes hundreds of books across all genres; and RealClear Publishing, a joint venture with RealClearPolitics that redefines the political book marketplace by magnifying the voices of politicians, policymakers, and commentators seeking to influence timely national conversations.
Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C., area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from the University of Denver. Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of “How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.”
Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from the University of Denver.
What is hybrid publishing? What makes it different from traditional or self-publishing?
Let’s start with traditional publishing. Traditional publishing is what you think of when you think of a big publishing house in New York. The process to get a book published by one of these traditional houses is quite involved. It involves writing a book proposal, sending it to a literary agent, who then tries to sell it to one of the large houses. What’s happened over the years is the number of traditional large traditional houses has shrunk. There used to be the big eight, the big six, now it’s the big four. That channel has shrunk, and the opportunities available for publishing under the traditional model have shrunk as well.
Self-publishing has always been around, but when Amazon came on the scene in a big way with their platform, they really launched a revolution in self-publishing. Amazon really made it easy. You could write content and you could be published that evening.
Where we fall on the spectrum is somewhere in the middle. We are a hybrid publishing company. What that means is there’s some benefits. There’s pros and cons from both sides of the spectrum in what we do in a hybrid publishing business arrangement. The biggest thing to note is the royalty structure is …….