Noom Finds Its Niche In Diet Industry 12/06/2021 – MediaPost Communications


The Noom dieting app, valued at $4 billion has found a wealth of potential customers thanks to COVID-era stress/comfort eating. “The American Psychological Association reports that
the 42% of Americans who gained weight between March 2020 and February 2021 added an average of 29 pounds to their frames,” per Fast Company. “The market for weight-loss products
is expanding, estimated to grow from nearly $255 billion globally this year to $377 billion by 2026, according to analytics firm Research and Markets.”

Read the whole story at Fast Company »


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