Google Certified Publishing Partner Program Awards Mediavine “The Innovation Award” for All-Encompassing Core Web Vitals Solution at 2021 GCPP Summit – Yahoo Finance


80% of Publishers Are Passing All Three Core Internet Vitals on Mobile Using Trellis and Mediavine’s Advert Know-how

BOCA RATON, Fla., Nov. 18, 2021 /PRNewswire/ — Mediavine acquired “The Innovation Award”, an honor given to the Google Licensed Publishing Companion (GCPP) who launched new technology To raised assist writers and enhance The broader ecosystem, On the 2021 GCPP Summit. Mediavine was awarded for its multipronged reply to Google’s Core Internet Vitals requirements.

Mediavine’s most notable new technology is Trellis, a WordPress theme framework designed To fulfill Google’s Website Expertise requirements whereas working a full suite of current and video advertisements. Trellis is the quickest Inside The sector, with 80% of Mediavine writers using it passing all three Core Internet Vitals (LCP, FID, CLS) on mobile. Trellis empowers writers throughout The web to reap The advantages of ad income whereas offering prime-notch consumer experiences, Regardmuch less of their monetization partner(s).

Pushed To fulfill and surpass Google requirements for CLS and pagespeed, Mediavine additionally assembleed ad optimizations for Core Internet Vitals and Optimize Sticky Sidebar CLS settings immediately into the dashboards of its 8,400+ writers. This optimization function mitigates CLS factors generally Associated to lazy loading advertisements with out sacrificing pagespeed or WordPress website format.

“When Google unveiled its Website Expertise algorithm shift and publicly outlined its pagespeed metrics for The primary time, we seized The prospect To assemble technology for all writers that adheres to The mannequin new requirements,” said Mediavine Co-Founder and CEO Eric Hochberger. “It is an honor for Google To acknowledge Mediavine’s full Core Internet Vitals reply, which types the crux of the dynamic programmatic puzzle.”

Making an try to The biggest method forward for the programmatic enterprise, Mediavine custom-made assembleed its personal OpenRTB server that migrates conventional shopper-facet header bidding to server-to-server (S2S) header bidding. S2S permits auctions to happen outfacet of the browser, Versus shopper-facet bidding; This suggests fewer timeouts, much less latency, greater ad viewability and maximized monetization.

Mediavine has been a GCPP since 2017 and has been acknowledged at Google’s GCPP Summit with awards for enterprise improvements and initiatives For 3 consecutive years. In 2019, Mediavine acquired the GCPP “Buyer Satisfaction Award” and in 2020, the “DEI (Variety, Equity, and Inclusion) Driver” in 2020. Mediavine was additionally acknowledged for having the “Highest Well being Rating” in every of the final two years.

About Mediavine

Mediavine is The Most very important unique full-service ad administration agency Inside the U.S., recurrenting and monetizing 8,400+ writer partner webwebsites Collectively with its personaled and operated properties. Mediavine proudly ranks as a Comscore prime 5 way of life property with 130 million distinctive month-to-month go toors and 17 billion month-to-month ad impressions. Mediavine is a Google Licensed Publishing Companion, Fantastic spot to Work®, Inc. 2021 …….


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