2021 Brought Us The ‘Great Resignation.’ No One Can Agree What To Call It. – Forbes

Self-publishing

A man wearing a face mask walks past a sign “Now Hiring” in May 2020 in Arlington, Virginia. (Photo by OLIVIER DOULIERY/AFP via Getty Images)

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For a term that’s all about quitting, people are having a hard time letting the “Great Resignation” go.

Seemingly daily, someone writes an article, does an interview or sends an email suggesting the phrase doesn’t really capture the moment. Fast Company tells us it should be the Great Reprioritization. At LinkedIn, it’s the Great Reshuffle. A division of the Commerce Department says it should actually be the Great Recognition. Business adviser Rishad Tobaccowala calls it the Great Re-Invention.

On the self-publishing platform Medium, meanwhile, it’s getting renamed as the Great Realization, the Great Questioning and the Great Change-Up. (Apparently, it’s always “great.”) Forbes’ own contributors have called it the Great Contemplation. And even though the Great Awakening was a religious revival that happened nearly 300 years ago, that’s what executives from Attuned, Salesforce and Thrive Global (which also calls it the Great Re-Evaluation) suggest is the better phrase. 

Why do people keep re-christening this concept? A few companies seem to be hitching their brands to the zeitgeist (a recent email from StorageUnits.com: “Remote work spurs ‘Great Relocation’ as 2 in 3 Americans move during pandemic”). But most of the new phrasing seems more like an effort to make sense of the seismic changes to the workplace—and articulate how there’s something bigger going on. 

Workers aren’t just quitting; they’re rethinking what they want out of work—and shifting their expectations about professional life. “Change is a constant, but this much happening all at once is pretty different,” says Darren Murph, head of remote for software developer GitLab. “If you brand it in this sea of noise maybe you can get people to focus on it.” 

After months of job departures—the Labor Department said its “quit rate” was still near all-time highs in October after a string of records set earlier this year—it’s understandable why people have wanted to define (and redefine) the idea. 

Most of the new phrasing seems more like an effort to make sense of the seismic changes to the workplace—and articulate how there’s something bigger going on. 

“The Great Resignation” has, at times, been misunderstood as the idea that most people are leaving the workforce entirely, giving the whole idea of work the heave-ho. And while that’s true in some cases, and for very different reasons—older workers near retirement age who don’t want to get Covid, working women with young kids strapped by childcare or the “anti-work” chatter flourishing on Reddit—the economic data is really led by low-wage workers job hopping …….

Source: https://www.forbes.com/sites/jenamcgregor/2021/12/14/2021-brought-us-the-great-resignation-no-one-can-agree-what-to-call-it/

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